Projects undertaken by summer Intern 2014 batch

  • Srishti Mishra
    IIM-C | B. E. (Biotechnology) from Birla Institute of Technology, Mesra
    Summer Internship at Group Transformation Office

    "For a fresh graduate like me, the internship exposure at the CK Birla Group, was a very big deal"Read More...

    Project Title: New Business Evaluation in Healthcare

    Project Objective: Evaluate go-to-market options and create a business plan for a new business for the Group; this is based on our experience of the growth in Healthcare market and trend of new formats.

    Project Scope: Decide mode of entry – questions around (a) where to set up, (b) what pricing, (c) what offerings, (d) how will financials look, (e) how quickly to ramp up, (f) what capex requirement, (g) what organizational requirement

  • Ashwin Ravi
    IIM-A | M.S. (Petroleum Engineering) from Texas A&M University
    Summer Internship at Group Transformation Office

    "My initial scepticism of an Internship Program has been soundly rebuffed"Read More...

    Project Title: New Business Evaluation in Healthcare and Analytics

    Project Objective: The objective is to evaluate several sunrise industries and decide on those that make sense for CK Birla Group to enter in future.

    Project Scope: Identify a list of potential opportunities for CK Birla Group to enter with proforma financials, mode of entry, business models, etc. Create a priority list among the identified options and suggest a staggered entry plan

  • Rajveer Singh
    IIM-A | B.Tech (M.E.) from Indian School of Mines, Dhanbad
    Summer Internship at HIL Limited

    "I asked for a project that would help me test my skills but I got a project that helped me develop new ones" Read More...

    Project Title: Business Case for SWR Pipes in Advanced Polymer Products

    Project Objective: HIL has recently entered into plastics plumbing products and wishes to aggressively grow in this space. In this regard, it wishes to develop business case and GTM strategy for certain identified products

    Project Scope: Business case and GTM strategy to be developed for certain identified plastics plumbing products like Column pipes, SWR pipes and higher Dia pipes

  • Hemang Khanna
    IIM-C | B.Tech (Production Engineering) from VJTI, Mumbai
    Summer Internship at Birlasoft Limited

    "Deliverables set for me and the kind of work that has come through is better than comparable with the consulting firms"Read More...

    Project Title: Service Articulation in Supply Chain

    Project Objective: Articulation and test market for the Supply Chain services for Birlasoft.

    Project Scope: Develop service articulation for End to End Supply Chain solutions on top of Oracle/ SAP ERP services. Bring Outside-In view of the supply chain challenges. Map inside-out view of solutions to the challenges. Create a Marketing script for the offering. Run a focussed campaign.

  • Shruthi U.K.
    IIM-A | B.Tech (ECE) from NSS College of Engineering, Kerala
    Summer Internship at Orient Electric

    "My experience with the group was enriching and humbling"Read More...

    Project Title: Study of Kitchen Appliances in Modern Retail Format

    Project Objective: Modern Trade(MT) being the fastest growing channel give a company not only additional revenue but also enhances the brand equity. It gives the opportunity to the brand, to showcase the range and directly interface with consumers. As business contribution from Modern Trade channel is bound to increase in coming time with the increase in number of outlets and expansion to Tier 2 and Tier 3 cities, it become very important and critical channel of business for the company to grow

    Project Scope: Channel Analysis – Analysis on business model and different formats. Understand major retailers and their footprints. Research on top brands present in MT for appliances and their contribution to store/outlets and to company revenue

  • Ravi Dahiya
    IIM-A | B.Tech (Electrical) from IIT Roorkee
    Summer Internship at GMMCO Limited

    "I got a chance to present my ideas and work with the CEO of the company"Read More...

    Project Title: Strategy for Growth in Market Share of Hydraulic Excavator - CAT 320D2

    Project Objective: Market Leadership is a strategic goal of Gmmco. Gmmco has aggressive growth plans for 20 TON HEX, CAT 320 D2 . This is also in line with Caterpillar’s strategic production and distribution plan.

    Project Scope: To study the retail market segments of 20T and study preferences of Customers who prefer competition products. Develop strategy and action plan to Improve Participation and Closure rate in value based 20T excavator segment

  • Payal Yadav
    IIM-C | B.E. (Electrical) from Delhi College of Engineering
    Summer Internship at GMMCO Limited

    "GMMCO taught me the value and the need for evolving everyday"Read More...

    Project Title: Study of Growth in Market Share for Biogas Gensets

    Project Objective: Bio-Gas Genset market has a complete range of products from 68kWe to 3.8MWe. There is high potential and need to increase the market share.

    Project Scope: Develop a comprehensive strategy and action plan to increase the PINS level. Evolve a pricing policy on LNG/ Natural Gas

  • Aravindan G
    IIM-A | B.E. (Mechanical Engineering) from Anna University, Chennai
    Summer Internship at AVTEC Limited

    "Importance of due diligence and the pleasant memories of working with AVTEC and the CK Birla Group"Read More...

    Project Title: Market Sizing, Segmentation and Opportunity Identification for Components Business in Powertrain Market.

    Project Objective: Implement Marketing Strategy for SBU Components so as to achieve key strategic shifts for the business.

    Project Scope: Analyse market data/competition landscape. Plan and execute the action plan for implementation

  • Sajneesh Singh Oberoi
    IIM-C | B.Tech (Mechanical Engineering) from IIT Kanpur
    Summer Internship at Birlasoft Limited

    "I got an opportunity to work with the thought leaders in the IT industry"Read More...

    Project Title: Service Articulation in Supply Chain

    Project Objective: Articulation and test market for the Supply Chain services for Birlasoft.

    Project Scope: Develop service articulation for End to End Supply Chain solutions on top of Oracle/ SAP ERP services. Bring Outside-In view of the supply chain challenges. Map inside-out view of solutions to the challenges. Create a Marketing script for the offering. Run a focussed campaign.

  • Caushalya Sakadevan
    IIM-B | B.E. (Electrical & Electronics) from PSG College of Technology, Coimbatore
    Summer Internship at AVTEC Limited

    "Internship Program has certainly added value to my aspirations"Read More...

    Project Title: Business Development of Automatic Transmission for Wheel Loaders

    Project Objective: TT Transmissions are used on Caterpillar and L&T wheel loader. There is a need to determine time frame for introducing an automatic transmission method. Develop plans to ensure revenue grows from current level to 2x levels

    Project Scope: Evaluate impact of the trends on AVTEC product line (TT range). Recommend need to introduce the automatic transmission