Orient Electric

Industry: Electricals/Manufacturing

Products/Services: Fans, Lighting, Home Appliances and Switchgear

Orient Electric is one of the leading consumer electrical brands in India with a diverse portfolio of fans, lighting, home appliances and switchgears. The erstwhile Calcutta Electrical Manufacturing Company became a part of the CK Birla Group in 1954 and was subsequently rechristened Orient Electric. The company takes pride in its R&D capabilities, spirit of continuous innovation and commitment to manufacturing cutting-edge lifestyle electrical products that meet the needs and expectations of modern consumers.

Orient Electric today is the largest manufacturer and exporter of fans from India with more than 60% share in exports and a dominating presence in more than 35 international markets. It has the largest range of fans to suit varied aesthetic preferences and usage environments. Not only this, it has also paved the way for pioneering developments in home appliances, lighting and switchgear. It is today the third largest manufacturer of LED lamps in India and is also the first Indian lighting brand to have been awarded BEE star rating for lamps. In the Home Appliances category, Orient Electric offers a wide range of products including water heaters, air coolers and small kitchen appliances. In Switchgears category, it offers MCBs enabled with the revolutionary SDB (Snap Disc Bi-Metal) technology which provides threefold advantage – precise tripping, better repeatability and longer life.

Orient Electric is committed to creating great customer experiences by exceeding global benchmarks in quality and best practices. Its entire range is in line with its brand promise of ‘switch to smart’ meaning that each product is technologically advanced, aesthetically pleasing and energy efficient.

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