Orient Electric

Industry: Electricals/Manufacturing

Products/Services: Fans, consumer appliances and lighting solutions


Orient Electric is a major electricals manufacturer with a diverse portfolio comprising fans, energy-efficient lighting products and consumer appliances. The erstwhile Calcutta Electrical Manufacturing Company became a part of the CK Birla Group in 1954 and was subsequently rechristened Orient Electric. It is one of the largest manufacturers and exporters of fans in India.

Orient Electric is committed to energy efficiency. Innovative OLO technology in compact fluorescent lamps (CFLs) helps customers cut energy consumption by 80% compared to an ordinary incandescent bulb. The company is one of the top producers of CFL products in the country, and also has a presence in the LED lighting space. It also manufactures fluorescent tube lights and contemporary consumer luminaires.

Orient Electric’s Home Appliances range brings together cutting-edge technology and modern design for coolers, water heaters and kitchen appliances. As a move towards becoming a one-stop-brand for electrical solutions, the company is foraying into the low voltage switch-gear market.

Orient Electric exports to over 32 countries.


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